How Do I Remove Access from Facebook Ads?

Quick Answer

To remove access from Facebook Ads, go to business.facebook.com/settings > Users > People, click the person, then click Remove in the top right. This instantly revokes their Business Manager access and unassigns them from all ad accounts. For agencies, remove them under Users > Partners instead.

Step-by-Step: Remove a User

1. Go to business.facebook.com/settings
2. Click Users > People in the left sidebar
3. Find the person in the list (use search if needed)
4. Click their name to open their profile
5. Click the Remove button (top right)
6. Confirm the removal in the popup
7. Their access is revoked immediately — no email or notification is sent

The user will lose access within seconds. Any campaigns they created remain intact, but they can no longer log in, edit, or view anything.

Three Types of Removal

Removal Type	Where to Do It	Use Case
Remove person	Users > People > select > Remove	Employee leaves, freelancer contract ends
Remove partner	Users > Partners > select > Remove	Agency offboarding, ended business relationship
Remove system user	Users > System Users > select > Delete	Decommissioning an API integration or old tool
Remove from specific asset	Accounts > Ad Accounts > select > Assigned People > Remove	Keeping them in Business Manager but revoking one asset

Choose "Remove from specific asset" when you want the person to keep access to other assets — for example, removing a marketer from one client account but keeping them on others.

Safe Offboarding Checklist

When someone leaves your team, don't just delete them — work through this list first:

[ ] Export any reports or data they created
[ ] Transfer ownership of custom audiences they built
[ ] Note which campaigns they were running (for handoff)
[ ] Check if they created any saved audiences
[ ] Check if they set up any automated rules
[ ] Check if they connected any third-party apps with their credentials
[ ] Confirm no recurring subscriptions use their payment method
[ ] Remove from Ad Account(s)
[ ] Remove from Pages
[ ] Remove from Pixels
[ ] Remove from Business Manager (People)
[ ] Remove from Partners (if applicable)
[ ] Revoke any associated System Users
[ ] Rotate any shared passwords they might have known
[ ] Audit Activity Log for the past 30 days to confirm no unusual activity

This takes 10-15 minutes and prevents the most common post-offboarding issue: a departed employee still showing up in one obscure corner of Business Manager six months later.

Removing an Agency (Partner)

Agency removal is different from removing a person. If you added an agency through Partners:

1. Business Settings > Users > Partners
2. Click the agency's business name
3. Click Remove
4. Confirm

All the agency's staff lose access instantly, in one click. This is why you should always add agencies via Partners, never as individual users — it makes offboarding 100x cleaner.

Removing System Users (API Integrations)

System Users are automated tools like Zapier, Make.com, or custom scripts. Removing them is critical when you stop using a third-party tool, because they can retain full API access indefinitely.

1. Business Settings > Users > System Users
2. Select the system user
3. Click Remove or Delete
4. Also revoke the API token in the connected tool's dashboard

Check for System Users quarterly — they're the most commonly forgotten access point.

What Breaks When You Remove Someone?

Good news: usually nothing. Specifically:

• Their campaigns keep running — Facebook doesn't tie campaign ownership to the creator
• Their saved audiences remain — stored at the ad account level, not the user level
• Their reports stay accessible — though they may need to be re-pinned by another user
• Their pixel data is preserved — pixels belong to the Business Manager, not the user

The one thing that can break: automated rules they created from their own account may stop working. Check Ads Manager > Automated Rules and reassign any of their rules to an active user.

Common Mistakes

Mistake 1: Removing from the ad account but not from Business Manager. The person still shows in People and can be re-added easily by another admin. Remove from both.

Mistake 2: Forgetting Partners and System Users. People is only one of three layers.

Mistake 3: Not removing from Pages and Pixels separately. Ad Account removal doesn't automatically cascade to Pages and Pixels.

Mistake 4: Removing before documenting. Always export their work first. Once they're gone, you can't ask them what any of their audiences or rules were for.

Template: Offboarding Notification

Send this internal note to document removals:

Subject: Access removed — [Person's name]

[Person's name] has been removed from our Meta Business Manager as of [date].

Removed from:

• Business Manager (People)


• Ad Account: [name]


• Page: [name]


• Pixel: [name]

Their campaigns and audiences remain active and are now being managed by [new owner].
No automated rules were affected.

Activity log reviewed for [date range] — no unusual actions.

— [Your name]

Save these in your access audit register for compliance.

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