How to verify your Instagram business account for ads

Quick Answer

To verify your Instagram business account for ads, you must convert your profile to a Business or Creator account, link it to a Facebook Page, complete Meta Business Verification with company documents, and pass Meta's identity checks. Verification unlocks higher ad spend limits, branded content tools, and Instagram Shop.

Step-by-Step Guide

1. Switch to a Professional account

In the Instagram app go to Settings > Account > Switch to Professional account. Pick Business (or Creator) and complete the category fields.

2. Connect to a Facebook Page

Inside Settings > Account > Linked accounts, link your Instagram to a Facebook Page that you manage. If you do not have a Page, create one at facebook.com/pages/create.

3. Add the account to Business Manager

Go to business.facebook.com > Settings > Accounts > Instagram accounts and click Add. Sign in with the Instagram credentials. The account now sits inside your Business Manager.

4. Start Business Verification

Inside Business Manager click Security Centre > Business Verification > Start verification. Enter your legal business name, address, phone, and website. Upload one of these documents:

Certificate of incorporation
Business licence
Recent utility bill in the company name
Tax registration

5. Verify your phone or email

Meta sends a verification code by phone, SMS, or email. Enter it to confirm.

6. Wait for approval

Meta typically responds within 2 to 5 business days. Status updates appear inside Security Centre.

7. Apply for Instagram-specific verification (optional)

For the blue tick, go to Settings > Account > Request verification in the app and submit a government ID along with two pieces of proof showing your business identity.

FAQs

What is the difference between Business Verification and the blue tick? Business Verification confirms your company exists; the blue tick confirms public identity for a brand or person.

How long does verification take? 2–5 business days for Business Verification, up to 30 days for the blue tick.

Why was my verification rejected? Usually mismatched business name on the document, expired documents, or low-quality scans.

Do I need verification to run ads? No, but verified accounts get higher daily spend limits and access to branded content tools.

Can I appeal a rejection? Yes — you can resubmit with new documents inside Security Centre at any time.

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