How to use Instagram Branded Content tools

Quick Answer

Instagram Branded Content tools let creators tag a brand as a paid partner, and then the brand can turn the creator's organic post into a paid ad without re-recording. Enable it inside Meta Business Suite > Branded Content and request partner permissions from the creator.

Step-by-Step Guide

1. Enable Branded Content on your account

On the creator's Instagram profile tap Settings > Business > Branded content. Toggle Require approvals on so you see tag requests before they go live.

2. Request brand partner permission

As a brand, open business.facebook.com > Branded Content. Click Get started and enable advertising permissions. Ask the creator to grant your business advertising rights under Settings > Business > Branded content > Approved business partners.

3. The creator tags the brand in a post

Inside the normal Instagram post composer the creator taps Add paid partnership label and selects your brand. Once published, the post displays a Paid partnership with [brand] subheading.

4. Boost the post from Ads Manager

The brand opens adsmanager.facebook.com, creates a new ad, and picks Use existing post. Branded content posts appear under the brand's available assets.

5. Configure the ad set

Set the objective, budget, audience, and placements. Use Instagram Reels or Feed depending on the post type.

6. Publish

Meta's system checks that branded content permissions are valid. If approved, the post runs as an ad with the creator's likes and comments intact.

7. Track shared reporting

Both the brand and the creator get access to insights such as reach, impressions, and engagement via Branded Content Insights.

FAQs

Do creators need to be verified? No, any Business or Creator account can tag a brand.

Can I edit the caption after tagging? Yes, but editing may break the paid partnership label.

Is Branded Content available globally? Yes, but advertising permissions may be delayed in some regions.

Do creators get paid automatically? No — pay the creator separately; Meta does not handle payments.

Can I use Branded Content for Reels? Yes, it works for posts, Reels, and Stories.

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