How to create an Instagram Boost

Quick Answer

To create an Instagram Boost, open the Instagram app, navigate to a post or Reel from your business profile, tap Boost post, choose a goal, audience, budget, and duration, then submit. Boost is the simplest way to advertise on Instagram but offers far less control than Meta Ads Manager.

Step-by-Step Guide

1. Switch to a Business or Creator account

Tap Settings > Account > Switch to Professional account. Boost is only available on Business or Creator profiles.

2. Pick a high-performing post

Boost works best on a post that is already getting strong organic engagement — at least a 5% engagement rate from your existing followers. Boosting weak content wastes money.

3. Tap Boost post

Open the post and tap the blue Boost post button below the image. If you do not see it, the post likely contains restricted content (alcohol, music samples, etc.) or you are not logged into a Pro account.

4. Choose your goal

Pick from:

More profile visits
More website visits
More messages
More purchases (requires shop)

For website visits, paste your destination URL and pick a CTA button.

5. Define the audience

Either let Instagram auto-target similar users or create a custom audience based on:

Locations: countries, cities, or radius
Interests: up to 10 interests
Age range: 13–65+
Gender

6. Set budget and duration

Pick a daily budget (GBP 5 minimum) and a duration of 1–30 days. The total spend is shown clearly before you confirm.

7. Submit for review

Add your payment method if first time, then tap Boost post. Approval usually takes 15 minutes to 24 hours. Track results in Insights > Promotions.

FAQs

What is the difference between Boost and Ads Manager? Boost is a simplified workflow inside the Instagram app with fewer targeting and creative options.

Can I edit a Boost after it goes live? Only the audience and budget — not the creative.

Is Boost worth it? It is fine for beginners and small budgets, but you will pay more per result than you would in Ads Manager.

Can I track conversions from a Boost? Yes, if your pixel is installed on the destination URL, conversions appear in Insights > Promotions.

What posts cannot be boosted? Posts containing copyrighted music samples, alcohol, gambling, or restricted text are not eligible.

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