How to connect Instagram to Meta Business Manager

Quick Answer

To connect Instagram to Meta Business Manager, log in at business.facebook.com, open Settings > Accounts > Instagram accounts, click Add, and enter your Instagram username and password. Link it to a Facebook Page you manage so it can be used for advertising.

Step-by-Step Guide

1. Make sure your account is Business or Creator

Open the Instagram app, go to Settings > Account > Switch to Professional account, and pick Business or Creator. You cannot connect a personal account to Business Manager.

2. Log into Business Manager

Go to business.facebook.com on a desktop browser and sign in with the Facebook profile that has admin rights to your business.

3. Open Instagram accounts settings

Click the gear icon in the bottom-left to open Business settings. In the left navigation, expand Accounts and click Instagram accounts.

4. Click Add

Click the blue Add button and choose Connect an Instagram account. A pop-up appears asking for your Instagram username and password. Enter them and click Next.

5. Grant permissions

Approve the permissions Meta requests (read insights, manage ads, send messages, etc.). You will be redirected back to Business Manager.

6. Assign the account to a Page

Once added, click the Instagram account and press Add assets. Link it to your Facebook Page and ad account. This is what allows you to run ads on behalf of the Instagram account.

7. Assign users (optional)

Still inside the Instagram account settings, click Add people and assign team members with roles like Admin, Advertiser, or Analyst.

FAQs

Why is the Add button greyed out? You probably do not have admin rights on a Page. Ask the Page owner to grant you admin.

Can I connect a personal Instagram to Business Manager? No — switch to Business or Creator first.

How do I know the connection worked? The account should appear in Instagram accounts with an Active status.

Can multiple Instagram accounts be in one Business Manager? Yes — you can connect up to 100 Instagram accounts.

What if my 2FA code fails? Turn off 2FA temporarily in Instagram, complete the connection, then re-enable it.

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