How to add music to Instagram ads

Quick Answer

To add music to Instagram ads, use Meta's Sound Collection library inside Ads Manager. Open the ad, scroll to the video editor, click Add music, and pick a licensed track. Avoid using copyrighted music from the normal Instagram library — it can be stripped or cause rejections.

Step-by-Step Guide

1. Know the music rules

Organic Reels can use any licensed track in the Instagram music library. Ads must use Meta Sound Collection or music you have explicit commercial rights to. Paid ads will have copyrighted music muted.

2. Download tracks from Sound Collection

Go to business.facebook.com/creatorstudio/sound-collection. Browse thousands of royalty-free tracks, filter by genre, mood, and length, then download the MP3 files.

3. Edit your video outside Ads Manager

Add the track in CapCut, Premiere, or Canva so that it syncs with your visuals. Export as 9:16 MP4 at 1080 x 1920 with the music mixed in.

4. Upload the finished video to the ad

In Ads Manager at the ad level upload the MP4. Preview it to confirm sound plays correctly.

5. Alternative: use in-app Boost

If you are running a Boost from the Instagram app, you can pick a track from the Instagram music library. Meta handles licensing for Boosts in supported regions.

6. Add captions regardless

Most viewers watch with sound off. Burn captions into the video or use Meta's auto-captions so the message lands even without audio.

7. Monitor for copyright flags

Check the Delivery column and Notifications in Ads Manager. If a track is flagged, replace it with a Sound Collection alternative.

FAQs

Can I use Spotify or Apple Music tracks? No — they are not licensed for commercial advertising.

Does Meta Sound Collection include vocals? Most tracks are instrumental, but a growing number have vocals.

What happens if I ignore the rules? Your ad may be rejected or the audio may be muted in delivery.

Can I use a voiceover? Yes — voiceovers recorded by you or a licensed voice actor are fine.

Where do I find trending sounds for ads? Sound Collection has a Trending tab updated weekly.

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