How Do I Add Team Members to Facebook Ads Manager?

Quick Answer

To add team members to Facebook Ads Manager, go to business.facebook.com, open "Business Settings," click "People" in the left menu, click "Add," enter the person's work email, choose a role (Admin or Employee), assign them to specific ad accounts and pages, then click "Invite." They will receive an email to accept access. You must have admin rights in the Business Manager to add people.

Why Use Business Manager for Team Access

Sharing your personal Facebook login is the worst thing you can do. It exposes your private account, breaks Meta's terms, and means anyone who leaves the team takes the keys with them. Business Manager solves all of this by giving each team member their own login with role-based permissions you can revoke at any time.

Permission Levels Explained

Role	What they can do	Best for
Business Admin	Full control of Business Manager, billing, and people	Owners and CMOs
Business Employee	Limited access to assigned assets only	Marketing managers, freelancers
Ad Account Admin	Manage ads, billing, and reports for an ad account	Lead media buyers
Ad Account Advertiser	Create and edit ads, view reports	Day-to-day media buyers
Ad Account Analyst	View reports only	Analysts and reporters
Page Admin	Full control of a page	Page owners
Page Editor	Post, message, create ads	Community managers
Page Moderator	Reply to comments and messages	Customer service team

Always start with the lowest permission needed. You can always upgrade later.

Step-by-Step: Adding a Team Member

1. Go to business.facebook.com
2. Click your business name in the top left
3. Click the gear icon (Business Settings)
4. In the left menu, click "People"
5. Click the blue "Add" button
6. Enter the person's work email
7. Choose "Employee access" (most common) or "Admin access"
8. Click "Next"
9. Select which ad accounts they should access and assign a role for each
10. Select which pages they should access and assign a role
11. Click "Invite"
12. The user receives an email and clicks "Get Started" to accept

The whole process takes 2–3 minutes per user.

Step-by-Step: Adding an Agency or Partner

If you are working with an agency, do not add them as an employee. Add them as a Partner instead. This keeps their access cleanly separated.

1. In Business Settings, click "Partners"
2. Click "Add"
3. Choose "Give a partner access to your assets"
4. Enter their Business Manager ID (they can find this in their own settings)
5. Select which ad accounts and pages they should access
6. Assign roles
7. Click "Save Changes"

The agency now has access without ever touching your personal login.

Template: Internal Onboarding Checklist

Use this whenever you add a new team member to ads.

• [ ] Confirm role: admin, advertiser, or analyst
• [ ] Add to Business Manager via "People"
• [ ] Assign correct role on the ad account
• [ ] Assign correct role on the Facebook page
• [ ] Assign correct role on Instagram account
• [ ] Confirm pixel access if needed
• [ ] Confirm catalog access if needed
• [ ] Send welcome email with Business Manager URL
• [ ] Schedule a 30-minute walkthrough
• [ ] Add to internal Slack or comms channel
• [ ] Document offboarding plan for when they leave

Common Mistakes When Adding Team Members

Mistake 1: Granting admin access by default
Once someone is admin, they can lock you out. Only give admin to people you fully trust.

Mistake 2: Sharing logins instead of inviting
Sharing logins violates Meta's terms and creates security holes. Always use proper roles.

Mistake 3: Adding personal email instead of work email
Use the team member's work email so access is tied to their job, not their personal account.

Mistake 4: Forgetting to remove access when they leave
Set a calendar reminder to audit your "People" list monthly and remove anyone who has left.

Mistake 5: Adding agencies as employees
Always use the "Partners" feature for external agencies. It keeps the relationship clean and revocable.

How to Remove a Team Member

1. Open Business Settings
2. Click "People"
3. Find the user
4. Click their name
5. Click "Remove"
6. Confirm

Their access is revoked immediately across every asset they had permissions on.

A Simpler Alternative

Adding and managing team access is fine if you have the time, but most small businesses do not. The simpler route is to let an AI handle the whole campaign, no team needed. Pix-Vu connects to your Business Manager in one click and takes over the daily work of creating, testing, and optimising ads. For $99 per month with a 30-day money-back guarantee, you skip the team management entirely. Visit pix-vu.com to launch your first AI-managed campaign in 5 minutes.