Facebook Lookalike Audience Templates That Actually Scale

Quick Answer

The best Lookalike Audience is built from a high-intent seed (purchasers, top 25% LTV, demo-bookers) at 1% for prospecting and 3-5% for scale. Avoid LLAs from page fans — they're noise.

Below: 10 LLA templates with seed source, percentage, country, and use case.

Template 1: Top Customers (LTV)

Seed: CRM list of top 25% by lifetime value
Percentage: 1%
Country: Primary market
Name: LLA_1pct_TopLTV_US

Use for: Prospecting cold traffic. Highest-quality LLA in the account.

Template 2: All Purchasers (90 day)

Seed: WEB_Purchasers_90d (Pixel-based)
Percentage: 1-3%
Country: Primary
Name: LLA_1-3pct_Purchasers90d_US

Use for: Scaling Advantage+ Shopping Campaigns

Template 3: Initiate Checkout

Seed: WEB_IC_180d
Percentage: 2%
Name: LLA_2pct_IC180d_US

Use for: When you don't have enough purchases for a strong LLA seed yet

Template 4: Lead Form Submitters

Seed: LEAD_Submitters_180d
Percentage: 1%
Name: LLA_1pct_LeadSubmits_US

Use for: Lead gen prospecting

Template 5: High-Value Video Viewers

Seed: VID_95pct_30d (95% video completion)
Percentage: 2%
Name: LLA_2pct_Vid95_US

Use for: Brands with strong video creative — surprisingly good seed

Template 6: Email List (Engaged Subscribers)

Seed: CRM upload of subscribers who opened in last 30 days
Percentage: 1%
Name: LLA_1pct_EmailEngaged_US

Use for: B2B and info products

Template 7: App Trial-to-Paid

Seed: APP_TrialToPaid (paid users from app)
Percentage: 1%
Name: LLA_1pct_AppPaid_US

Use for: Subscription apps

Template 8: Demo Bookers

Seed: CRM list of booked demos last 90 days
Percentage: 1%
Name: LLA_1pct_DemoBookers_US

Use for: B2B SaaS, agencies, consultants

Template 9: Stacked LLA (Scale Mode)

Seed: Multiple — Purchasers + IC + ATC combined
Percentage: 3-5%
Name: LLA_5pct_Stacked_US

Use for: When 1-2% LLAs cap out and you need more reach

Template 10: International Expansion LLA

Seed: US Purchasers
Country: UK, AU, CA (separate LLAs per country)
Percentage: 1%
Name: LLA_1pct_USPurch_UK

Use for: Launching new markets without local data

LLA Strategy Rules

Always exclude the seed from the LLA campaign. Otherwise you're paying to retarget people you already have.
Test 1% first, then expand to 3% and 5% in separate ad sets.
Refresh LLAs every 90 days when seeds grow.
Don't combine LLAs with detailed targeting in 2026 — let Meta optimize.
Use one LLA per ad set. Stacking different percentages in one ad set kills delivery.

The Quality of Your Seed = The Quality of Your LLA

Pix-Vu pulls your best customers automatically (purchasers, high-LTV, demo bookers) and builds the LLA stack for you. No manual seed building, no naming convention errors, no wasted spend on weak audiences.

Build smarter LLAs with Pix-Vu →