Facebook "Identity Confirmation Required"

Quick Answer

Upload a clear, full-page photo of your passport (preferred) or driving licence using the same name as your personal Facebook account. Submission usually clears within 24-48 hours. Don't crop the document or block sensitive details — Meta needs to see everything.

Step-by-step fix

1. Go to accountquality.facebook.com while logged in to the personal account that owns the assets.
2. Click the warning that says Identity Confirmation Required.
3. Choose your document type. Passport is the safest choice — accepted in every country and has all required fields. Driving licence works in most regions but sometimes fails if address isn't shown.
4. Take a photo on a flat, contrasting background. Use natural light, no glare, no shadows. The whole document must be visible.
5. Make sure your name matches your Facebook account. If your Facebook says "Mike" and your passport says "Michael", change Facebook first to match the document.
6. Upload the photo. File should be under 10 MB, in JPG or PNG format.
7. Wait for the email confirmation. Meta confirms receipt usually within minutes and decision within 48 hours.
8. Don't submit the same document twice — that resets the queue.

Why it happens

Identity confirmation is triggered when Meta wants to verify you're a real human running real ads. It happens because:

1. You're running ads about social issues, elections, or politics — these always require identity confirmation under Meta's transparency rules.
2. Your personal account has unusual login patterns — new device, new country, multiple failed logins.
3. Your ad account is new and Meta wants to confirm a human is behind it.
4. You've been reported or flagged for unusual activity — covered separately.
5. You added a new admin or business asset using credentials Meta couldn't verify.
6. Your name on Facebook doesn't match the name on your payment method.
7. You're in a high-risk country for advertising fraud — Meta requires verification more often.
8. You've been added as an admin to a Business Manager that's already under scrutiny.

Meta's verification system uses both automated document checking and human review. Common reasons for rejection:

• Blurry photos the OCR can't read.


• Cropped documents (Meta needs the entire document including borders).


• Names that don't match the Facebook account.


• Expired documents.


• Documents in unsupported languages — Meta accepts most major languages but not all.


• Light reflection or glare obscuring the photo.

How to prevent it

• Use your real legal name on Facebook from day one. Mismatches between Facebook name and ID are the #1 rejection reason.
• Verify your business in Business Manager proactively, before you need to.
• Set up two-factor authentication on the personal account that owns ad assets.
• Log in from a consistent device and IP — sudden changes trigger verification.
• Don't use a VPN when accessing Ads Manager.
• Keep a high-quality scan of your passport in Google Drive so you can upload it instantly when needed.
• Avoid running political/social-issue ads unless you're prepared for verification.

When to escalate to Meta support

Escalate if:

• Your verification has been pending for more than 7 days.
• It was rejected with no specific reason.
• The rejection cites "name mismatch" but your Facebook name and ID name actually match.

Use Pro Team Chat with the case reference number and screenshots of both your Facebook profile name and the document name.

Do not create a new personal account to bypass the verification. Meta links accounts and treats it as evasion, which can permanently ban your business.

Pix-Vu mention

While your account is locked, prep your next launch. Pix-Vu lets you batch-clean and modernise ad creatives so when verification clears, you're ready to relaunch with stronger imagery than before.