Facebook Ad Targeting Templates by Niche (Copy & Paste)

Quick Answer

Use detailed targeting only when broad fails. For most accounts in 2026, broad + creative does better. Use these niche templates as a fallback when you need to seed Advantage+ campaigns or run cold prospecting in narrow markets.

Each template below includes: age, gender, interests, behaviors, exclusions, placement. Copy, paste into Ads Manager, ship.

1. Ecommerce (DTC apparel)

Age: 25-54
Gender: Female (or All if unisex)
Interests: Online shopping, Zara, ASOS, Shein, Boutique
Behaviors: Engaged Shoppers
Exclusions: Existing customers (CA), Page engagers 30d
Placements: Advantage+ Placements

2. SaaS (B2B tools)

Age: 25-54
Gender: All
Job titles: Founder, CEO, Marketing Manager, Operations Manager
Interests: Slack, Notion, HubSpot, SaaS
Behaviors: Small business owners
Exclusions: Existing trial users, current customers
Placements: Feed + Stories only

3. Coaches & Consultants

Age: 30-55
Gender: All
Interests: Tony Robbins, personal development, entrepreneurship, online business
Behaviors: Frequent travelers (proxy for income)
Exclusions: Email list, past purchasers
Placements: Advantage+ Placements

4. Local Service (plumber, dentist, gym)

Age: 25-65
Gender: All
Location: 5-15 mile radius around business
Interests: Leave blank — let geo do the work
Exclusions: Past customers
Placements: Feed, Stories, Reels

5. Fitness & Nutrition

Age: 22-45
Gender: Split-test M vs F
Interests: Fitness, gym, weight loss, MyFitnessPal, healthy eating
Behaviors: Engaged with health content
Exclusions: Page fans, past purchasers
Placements: Reels heavy

6. Beauty & Skincare

Age: 18-44
Gender: Female primary, M for male skincare
Interests: Sephora, Ulta, makeup, skincare, K-beauty
Behaviors: Engaged Shoppers
Exclusions: Existing customer CA
Placements: Reels + Stories

7. B2B Lead Gen

Age: 28-55
Gender: All
Job titles: Specific to ICP (Marketing Director, VP Sales, etc.)
Industry: Pull from your CRM and match
Interests: HubSpot, Salesforce, LinkedIn
Exclusions: Customers, leads in pipeline
Placements: Feed only (highest intent)

8. Real Estate

Age: 28-65
Gender: All
Location: City + 10 mile radius
Behaviors: Likely to move, recently moved
Interests: Zillow, Realtor.com, home buying
Exclusions: Past leads
Placements: Feed + Marketplace

9. Finance & Insurance

Age: 30-60
Gender: All
Interests: Personal finance, investing, retirement, Dave Ramsey
Behaviors: Small business owners, frequent international travelers
Exclusions: Existing customers
Placements: Feed only

10. Online Education / Courses

Age: 22-45
Gender: All
Interests: Coursera, Udemy, Skillshare, online learning, [topic]
Behaviors: Tech early adopters
Exclusions: Past students, refunders
Placements: Advantage+ Placements

11. Restaurants

Age: 21-55
Gender: All
Location: 3-10 mile radius
Interests: Foodie, Yelp, restaurant-related
Behaviors: Frequent diners
Exclusions: Past customers from POS list
Placements: Reels + Stories + Feed

12. Agencies (selling to other businesses)

Age: 28-55
Gender: All
Job titles: Marketing Manager, CMO, Head of Growth, Founder
Interests: Marketing agencies, digital marketing
Behaviors: Small business owners, B2B decision makers
Exclusions: Competitor agency employees
Placements: Feed only

When to Use These (and When Not To)

Use detailed targeting when:

Broad has plateaued

You're under $50/day (not enough data for Advantage+)

You're in a tightly regulated niche

Cold prospecting in a small geo

Skip detailed targeting when:

Spending >$100/day (broad usually wins)

Running Advantage+ Shopping Campaigns

Retargeting (use CAs/LLAs only)

Stop Building Audiences Manually

Pix-Vu generates audience strategies, ad copy, and creative briefs in one click. Tell it your niche, your offer, and your budget — it builds the targeting, headlines, and angles for you.

Try Pix-Vu free →